Riseup Meesho Master SOP

RISEUP MEESHO MASTER SOP

Multi-Category Account Handling + Ads + Return Control + Growth Strategy

1️⃣ ACCOUNT STARTING PROCESS (FIRST DAY)

  • Check Business Overview (Orders, Sales, Conversion, Return %)
  • Check Quality Score – keep below 15%
  • Open Return/RTO Tab – check Customer Return + Courier RTO
  • Check Late Dispatch & Cancellation
  • Identify Top 3 Problem SKUs
Always identify main problem first. Never work blindly.

2️⃣ DAILY WORK STRUCTURE

  • Morning – Check Orders & Dispatch deadlines
  • Monitor Return Tab daily
  • Check any negative feedback in Quality page
  • Improve at least 1 listing daily
  • Update stock sheet
  • Submit daily internal report

3️⃣ RETURN TAB MANAGEMENT (VERY IMPORTANT)

  • Download return report weekly
  • Identify SKU with highest return %
  • Check return reason (Size / Fabric / Color / Damaged / COD RTO)
  • Fix listing or packaging based on reason
  • If SKU return >25% → Fix immediately or Pause
Return control = Profit control = Account health protection

4️⃣ CATEGORY-WISE RETURN & QUALITY CONTROL

Apparel:

  • Add size chart in CM + Inches
  • Show fabric close-up image
  • Mention fit type clearly (Slim / Regular)
  • Improve folding & premium packaging

Home & Kitchen:

  • Mention exact dimensions
  • Show real usage images
  • Use bubble wrap packaging
  • Avoid misleading size visuals

Beauty:

  • Mention ingredients clearly
  • Show expiry date
  • Avoid unrealistic claims
  • Add trust-based images

Electronics:

  • Mention compatibility clearly
  • Show technical specifications
  • Improve shock-proof packaging
  • Mention warranty info

5️⃣ TITLE WRITING FORMULA (MANDATORY STRUCTURE)

TITLE STRUCTURE:

Product Type + Key Feature + Material + Use Case + Target Audience

Example (Apparel):

Solid Polyester Mandarin Collar Casual T-Shirt for Men – Regular Fit

Example (Home):

Stainless Steel Kitchen Storage Container – Airtight Lid – 2L Capacity

TITLE RULES:

  • No keyword stuffing
  • No fake brand claims
  • No emojis
  • Keep it clean and descriptive

6️⃣ DESCRIPTION STRUCTURE

Bullet Format:

✔ Material Details
✔ Size / Dimensions
✔ Key Features
✔ Usage / Occasion
✔ Care Instructions

Clear description reduces return & improves conversion.

7️⃣ SATURDAY–SUNDAY ADS STRATEGY

  • Run ads only on good rating SKUs
  • Do NOT promote high return products
  • Allocate 70% budget to top performers
  • 30% budget for testing new SKUs
  • Start ads Saturday morning
  • Review performance Sunday night
If ROAS low → Fix listing first, then increase ads.

8️⃣ TRENDING & IMPROVEMENT TIPS FOR STAFF

  • Check competitor pricing weekly
  • Monitor trending categories in Meesho search
  • Add 5–10 new SKUs weekly
  • Improve image quality continuously
  • Focus on reducing 1–2 star ratings
  • Maintain daily activity in panel
Growth comes from consistency. Ranking improves when quality improves.

9️⃣ FINAL INTERNAL RULES

  • Zero Late Dispatch
  • Control Return %
  • Improve Quality Score
  • Work based on data
  • Never ignore Return tab
Riseup Client Call SOP

RISEUP CLIENT CALL SOP

Structured Conversation Guide for Monthly Strategy & Growth Calls

📞 CALL 1 – MID MONTH STRATEGY REVIEW

1️⃣ Opening (2–3 Minutes)

  • Share last 15 days performance summary
  • Total Orders
  • Total Revenue
  • Return %
  • Quality Score
  • Ads Performance
  • Top 3 Performing SKUs

2️⃣ What We Have Done (Manager End)

  • Listing improvements completed
  • Return control actions taken
  • SKUs paused (if required)
  • Ads optimization done
  • Packaging suggestions given
Manager must show leadership. Always explain actions taken with data.

3️⃣ Client Requirement & Discussion Points

  • Stock availability issues?
  • Any supplier quality change?
  • Pricing flexibility available?
  • Can packaging be upgraded?
  • Any cost revision expected?

4️⃣ Immediate Plan

  • Scale top 2–3 SKUs
  • Fix high return SKU
  • Control RTO if needed
  • Adjust ad budget accordingly

📞 CALL 2 – END OF MONTH GROWTH PLANNING CALL

1️⃣ Monthly Performance Comparison

  • This Month vs Last Month Orders
  • Revenue Growth %
  • Return Trend
  • Quality Score Trend
  • Ads ROAS
  • Top SKU Contribution
  • Weak SKU Performance

2️⃣ Strategic Growth Discussion

  • Next month revenue target?
  • New product launch plan?
  • Budget increase possibility?
  • Low performing SKU discontinue?
  • Warehouse/dispatch improvement?

3️⃣ Present Clear Next Month Plan

  • Week 1 – Add new SKUs
  • Week 2 – Scale winning SKUs
  • Week 3 – Return % improvement
  • Week 4 – Ads optimization & review
Always end call with defined action plan for next 30 days.

🎯 MANAGER CONVERSATION RULES

  • Always speak with numbers
  • Explain reason + solution
  • Never blame platform
  • Never blame client
  • Never speak without preparation
  • Always confirm next steps before ending call
Avoid saying: "Market slow hai" "Platform issue hai" "Client stock nahi de raha toh kya kare"

Always provide structured reasoning & solution.

🧠 CLIENT QUESTION HANDLING EXAMPLES

If client says: Orders kam kyun hain?

  • Explain quality score zone impact
  • Explain return % effect on visibility
  • Explain listing or conversion issue
  • Give action plan clearly

If client says: Ads increase kare?

  • Check SKU return %
  • Check listing quality
  • Confirm margin safety
  • Then recommend budget increase

RISEUP – Client Call Preparation Tool

Internal Training Test – Manager Evaluation

Q1: Ideal Conversion Rate Range?

Q2: When Should Ads Be Stopped?

Q3: If CTR Low but Impressions High – What To Fix?

Q4: Minimum Safe Margin Before Ads?

Q5: What To Do if SKU Return > 25%?

Q6: Define Sales Velocity

Q7: How To Identify Hero SKU?

Q8: Why Attributes Are Important?

Q9: What Is Target ROAS?

Q10: Steps to Scale from 50 to 300 Orders?

Manager must score 8/10 minimum to handle client independently.