RISEUP – Flipkart Account Management SOP

RISEUP – FLIPKART ACCOUNT MANAGEMENT SOP

(Internal Training Manual)

LEVEL 1: ACCOUNT FOUNDATION (0 ORDER STAGE)

1. Client Onboarding Checklist

Before working:

  • GST Verified
  • Bank Verified
  • Pickup Address Verified
  • Brand Authorization (if needed)
  • Category Approval
  • Shipping Template Set
  • Correct HSN Code
  • Margin Calculation Sheet Ready

Manager must calculate:

Selling Price – Commission – Shipping – Collection Fee – Payment Gateway – Return Cost – Ads Cost = Net Margin

⚠ Without margin sheet, never activate product.

LEVEL 2: PRODUCT LISTING SOP

A. Keyword Research Process (MANDATORY)

Step 1: Use Flipkart Search Bar

  • Auto suggestions
  • Related searches
  • Top 5 ranking products

Step 2: Competitor Analysis

  • Title structure
  • Keyword placement
  • Bullet points
  • Description format
  • Image type
  • Price range

Step 3: Keyword Placement Structure

Title Formula:
Brand + Product Type + Main Keyword + Size + Color + Use Case + Feature

Example:
Riseup Cotton Kurti for Women | Casual Regular Fit Kurti | Blue | M to XXL

Backend:

  • Add all secondary keywords in attributes.
  • Fill 100% attributes.
  • Never leave blank fields.

B. Image SOP (Very Important)

Minimum 5–8 images:

  • White background hero image
  • Lifestyle image
  • Close-up image
  • Size chart
  • Feature highlight image
  • Packaging image

⚠ Avoid copied images.
⚠ No misleading editing.
⚠ No watermark.

C. Pricing Strategy (0 Stage)

  • Keep price slightly lower than top 3 competitors
  • Keep margin minimum 15–20%
  • Avoid extremely low pricing (leads to bad buyers)

LEVEL 3: SALES ACTIVATION (0–50 ORDERS/DAY)

Advertisement SOP (Starter Phase)

  • Auto Campaign (Low Budget – ₹300–500/day)
  • 5–7 days testing
  • Download search term report
  • Find converting keywords
  • Create Manual Campaign
  • Remove non-performing keywords

Stop Ads If:

  • High clicks but no orders
  • Return rate above 25%
  • Margin < 10%

Early Review Strategy

  • Push for positive reviews
  • Focus on packaging quality
  • Avoid fake review methods

LEVEL 4: GROWTH SYSTEM (50–300 ORDERS/DAY)

Return Dashboard Understanding

  • Return %
  • RTO %
  • Region-wise returns
  • Reason-wise returns
  • Courier performance

If Return > 25%:

  • Improve size chart
  • Change courier
  • Block high RTO pincodes
  • Improve packaging
  • Reduce COD exposure

Promotion Strategy

  • Seller Funded Discount
  • Coupons
  • Combo offers
  • Flipkart Events (BBD, Sale Days)

LEVEL 5: SCALING FRAMEWORK (300–1000+ ORDERS/DAY)

SKU Analysis

  • A – Hero Products (80% sales)
  • B – Support Products
  • C – Dead Products

Advanced Ads Strategy

  • Separate campaigns per SKU
  • Separate high converting keywords
  • Increase budget only on profitable SKUs
  • Daily ROI monitoring

Inventory Planning

  • Maintain 15–20 days stock
  • No stock-out on hero SKUs
  • Warehouse sync check

LEVEL 6: ADVANCED SYSTEM (1000+ ORDERS/DAY)

  • Profit sheet automation
  • Settlement reconciliation
  • Ad + return merged profit analysis
  • Regional performance tracking
  • Expansion to new categories

CATEGORY-WISE BASIC STRATEGY

Fashion

  • Accurate size chart mandatory
  • High-quality real images
  • Restrict COD in high RTO states

Home & Kitchen

  • Feature-based images
  • Combo offers work well
  • Ads perform better

Electronics

  • Low return tolerance
  • Strict quality check
  • Avoid unauthorized brands

Beauty

  • Before/after visual
  • Review heavy category
  • Influencer support helpful

WEEKLY MANAGER CHECKLIST

  • Sales report
  • Return report
  • Ads report
  • Competitor price check
  • Inventory check
  • Profit sheet update
  • Client call update

RISEUP STANDARD RULES

  • No listing without keyword research
  • No ads without margin sheet
  • No scaling without profit clarity
  • No discount without strategy
  • No SKU launch without competitor study
Riseup Flipkart Complete Manager Training

RISEUP FLIPKART MANAGER MASTER TRAINING

0 to Advanced Level Management Blueprint

Ranking Formula Understanding

  • Sales Velocity
  • CTR (2–5% Organic Good)
  • Conversion Rate (3–8% Normal)
  • Reviews & Rating
  • Price Competitiveness
Low CTR = Fix Image
Low Conversion = Fix Price & Reviews
Low Impressions = Improve SEO or Ads

Advanced Ads Optimization Blueprint

  • Start with Auto Campaign (₹300–500)
  • Download Search Term Report after 5 days
  • Create Manual Campaign with Converting Keywords
  • Pause High Spend Low Conversion Keywords
  • Target Minimum ROAS 3x
  • Separate Campaign per Hero SKU
  • Increase Budget Only for Profitable SKU
Stop Ads if Conversion < 2% or Return > 30%

Return Control System

  • Weekly Return Report Download
  • Check SKU with >25% Return
  • Fix Size Chart / Packaging
  • Block High RTO Regions
  • Pause Non-Profitable SKU

Scaling Blueprint (0 to 1000+ Orders)

  • Stage 1: Perfect Listing
  • Stage 2: Push Reviews + Small Ads
  • Stage 3: Identify Hero SKU
  • Stage 4: Scale Profitable Products Only
  • Stage 5: Maintain Stock & Ranking
  • Stage 6: Category Expansion

Internal Training Test – Manager Evaluation

  • Q1: Ideal Conversion Rate Range?
  • Q2: When Should Ads Be Stopped?
  • Q3: If CTR Low but Impressions High – What To Fix?
  • Q4: Minimum Safe Margin Before Ads?
  • Q5: What To Do if SKU Return > 25%?
  • Q6: Define Sales Velocity.
  • Q7: How To Identify Hero SKU?
  • Q8: Why Attributes Are Important?
  • Q9: What Is Target ROAS?
  • Q10: Steps to Scale from 50 to 300 Orders?
Manager must score 8/10 minimum to handle client independently.
Riseup Ecommerce Management System | Data Driven Growth
Riseup Client Call & Reporting System

RISEUP CLIENT COMMUNICATION SYSTEM

Monthly 2 Calls + Data Analysis Structure

Call 1 – Performance Review (Mid Month)

  • Total Sales Overview
  • Impression & Traffic Trend
  • CTR & Conversion Rate
  • Top Performing SKU
  • Return % Analysis
  • Ad Spend vs ROAS
  • Inventory Status
Pitch Example:
"This month impressions increased by 30% and conversion improved to 6%. Return reduced by 3%. We are optimizing ads further to improve profitability."

Call 2 – Growth & Planning Call (End Month)

  • Hero SKU Scaling Plan
  • New SKU Launch Discussion
  • Upcoming Sale Participation
  • Ad Budget Scaling Plan
  • Return Reduction Improvements
  • Client Queries & Feedback
Pitch Example:
"Next month we will focus on scaling profitable SKU with controlled ads and introduce 2 new optimized products to expand sales."

If Sales Are Not Coming – Handling Conversation

  • Explain Traffic Data Transparently
  • Show CTR & Conversion Testing
  • Explain Competition & Stabilization Period (30–45 Days)
  • Present Optimization Plan
Pitch Example:
"Currently impressions are building. We are improving SEO and testing ads. Once conversion stabilizes, scaling will begin. Initial phase requires optimization and data collection."

Monthly Reporting Data Structure

  • Total Orders
  • Total Revenue
  • Ad Spend
  • Return %
  • Net Estimated Profit
  • Top SKU Contribution
  • Improvement Actions Taken
  • Next Month Strategy
Riseup Professional Ecommerce Communication Framework

RISEUP – Flipkart Performance Analyzer